The world needs people to be useful and kind now more than ever. Our vision is for a world characterised by care, compassion, creativity, empathy, equality, excellence, fairness, kindness and love.

We believe this world can be created by people who are ‘useful and kind’ working to solve the global problems in a human, positive, sustainable and mindful way.

We are passionate about developing and supporting prosocial leaders who lead, live and act for the welfare and wellbeing of others and the world.

That’s you.



We are looking for new trustees.

 We are looking for some new Trustees to join us in helping to develop young prosocial leaders. We know from a recent board skills analysis that we need trustees if you … 

  • are passionate about developing prosocial leadership (especially with young people)

  • have a track record in one or more of: finance / marketing / fundraising/campaigning experience

  • have a great network (especially in the private sector) and are willing to use it

 How you will benefit…

  • working with committed, experienced people on something life changing for the individuals involved

  • working at the cutting edge of personal and leadership development

  • seeing the organisation grow to reach its potential

  • be part of a great network

  • help in developing passionate young prosocial leaders

  • play an important part in developing a new sort of leadership

Here is a pack of more information. We hope to make appointments by the end of November so if you are interested please email

The #useful&kind SOW model


Here's how to be Useful&Kind.

The SOW model: 

Self - How can you be useful&kind to yourself? Develop your health and wellbeing: physically, emotionally, spiritually, intellectually, psychologically and creatively. 

Others - How can you be useful&kind to others?

•    those that you love and love you

•    those that are sometimes harder to be usefulandkind to  (and this is where real personal and societal change can come)

•    groups - that group of friends, or team you are in

World - How can you be useful&kind to the world? Economically, socially, politically, environmentally.

We will be helping you throughout the year to share ideas for ways in which we can help ourselves, others and the world to be more useful and kind.

Doing all of this can feel overwhelming like a New Year's resolution. We know from psychology that it takes 25 days of practice to change a habit. So start simple and use the idea of Sowing, before Flourishing and eventually Flowering.

We are working on a whole range of projects and campaigns and would love to hear from you about your ideas and actions too.

Some of the things we are involved in this year:

•   a research project to develop #usefulandkind behaviour in schools

•   a summer school for 16 year olds who see themselves as leaders of this prosocial behaviour

•   supporting place-based #usefulandkindleadership

•   working with individuals, teams and organisations to develop their #usefulandkindleadership

If you have ideas or want to volunteer get in touch

Thank you so much.



Annie Kenney and Christabel Pankhurst, Greta Thunberg, Barack Obama, Laura Darrall, Frederick Douglass, Elizur Wright, Arunachalam Muruganantham, Peter Tatchell, Muhammed Yunus, Henry Dunant, Tony Juniper, Rosa Parkes, Iqbal Wahhab.