The world needs people to be useful and kind now more than ever. Our vision is for a world characterised by care, compassion, creativity, empathy, equality, excellence, fairness, kindness and love.

We believe this world can be created by people who are ‘useful and kind’ working to solve the global problems in a human, positive, sustainable and mindful way.

We are passionate about developing and supporting prosocial leaders who lead, live and act for the welfare and wellbeing of others and the world.

That’s you.


First #usefulandkind young award winners in the North East.

Children and young people in North Tyneside Learning Trust schools have been demonstrating that even the very youngest members of our society have the capacity to be ‘Useful and Kind’. See their stories.


Are you living in the North East?

We have just launched an important survey for those living in the North East trying to make the world a better place. 

We are looking for leaders, volunteers, campaigners to help us to identify how best to support and develop Useful and Kind leaders and leadership in the region.

Take the survey here.

Annie Kenney and Christabel Pankhurst, Bess Mayhew, Barack Obama, Laura Darrall, You, Frederick Douglass, Elizur Wright, Arunachalam Muruganantham, Peter Tatchell, Muhammed Yunus, Henry Dunant, Tony Juniper, Rosa Parkes, Iqbal Wahhab.