The world needs people to be useful and kind now more than ever. Our vision is for a world characterised by care, compassion, creativity, empathy, equality, excellence, fairness, kindness and love.

We believe this world can be created by people who are ‘useful and kind’ working to solve the global problems in a human, positive, sustainable and mindful way.

We are passionate about developing and supporting prosocial leaders who lead, live and act for the welfare and wellbeing of others and the world.

That’s you.


We need your help.

Are you a teacher?

We have just launched an important survey for teachers trying to make the world a better place. 

Prosocial behaviour refers to values and actions that are useful and kind to self, others, groups, and the world.  We want to discover how schools are helping to promote this important message amongst young people. This short survey will take no more than five minutes to complete, but your response could help us to shape future education interventions: 

Take the survey here.

Are you living in the North East?

We have just launched an important survey for those living in the North East trying to make the world a better place. 

We are looking for leaders, volunteers, campaigners to help us to identify how best to support and develop Useful and Kind leaders and leadership in the region.

Take the survey here.

Annie Kenney and Christabel Pankhurst, Bess Mayhew, Barack Obama, Laura Darrall, You, Frederick Douglass, Elizur Wright, Arunachalam Muruganantham, Peter Tatchell, Muhammed Yunus, Henry Dunant, Tony Juniper, Rosa Parkes, Iqbal Wahhab.